overview

We have unique expertise in organics recycling, biobased and compostable materials, and cleaner production strategies. We have worked as consultants for a diverse group of companies and public entities on waste reduction opportunities, rebranding, and opening new markets involving producer responsibility and product end-of-life disposition. 

Founded in 1999 Darby Marketing provides a collaborative team from an integrated network to fit client and project needs. We bring value at many touch points throughout the value chain, influencing collaboration and sharing of best practices.

Principal

Debra Darby serves as key strategic advisor to clients. Drawing on her experience working with biopolymers and product end-of-life disposition— plus her 25 years in marketing, she has a proven ability to clearly communicate the value proposition of sustainable business practices. She has an earned reputation for understanding the applicable issues driving product stewardship.

Formerly the Director of Brand and Marketing Communications with Metabolix, a pioneering developer of biobased chemicals and polymers, she was hired to assist in developing a new brand for the joint venture between Metabolix, Inc. and Archer Daniels Midland Company (ADM). She was responsible for strategy, planning and implementation of global marketing communications to commercialize a new family of polyhydroxyalkanoate (PHA) bioplastic materials.  

Debra was elected board member of the U.S. Composting Council and founding co-chair of the Compostable Plastics Task Force. She is an active member of the Environmental Business Council of New England/Solid Waste Committee, Northeast Recycling Council, and board member of MassRecycle. Debra is a frequent conference speaker. 

Ms. Darby received a Master of Science degree in Work Environment/Cleaner Production from the University of Massachusetts Lowell.  The Department of Work Environment also awarded Debra the Barry Commoner Award for exemplary performance in Work Environment.  The award was given for the capstone project that the faculty felt would have the broadest impact on society. Her capstone (thesis) project was titled, Expanding Organic Waste Diversion in New England.