CASE STUDY: ASPEN RESEARCH CORPORATION
Challenge: Co-develop brand marketing and tagline concurrent with Aspen’s expansion plans and new facility. Originally a contract research company, Aspen needed positioning to support their long-term plans to build a more robust organization with both laboratory and commercial biobased materials manufacturing together in a unified facility to better serve their clients.
Insight: Studied business in depth. Worked with CEO and leadership team to elicit their core vision of their work.
Solution: Created company tagline, press releases and all support materials for Aspen’s initial appearance at NPE, a major industry tradeshow. Work included booth graphics, a custom video, new marketing boilerplate to support the refreshed brand and revised product data sheets – all in a 6-month time slot for a cost effective fee much less than a full service agency.