Innovation

We’ve helped clients launch new products and disruptive technologies. We understand the challenges of branding, implementing market plans and how to operate in a complex supply chain. 

As brands and manufacturers adopt use of biobased and biodegradable materials, an understanding of the applicable issues driving product stewardship throughout the supply chain is needed. We believe that the value of new technology is best assessed through Whole Systems Thinking©, a perspective which takes a global approach to issues of life cycle and environmental responsibility. 

We bring a keen ability to communicate complex messages – such as the quantifiable and qualitative benefits of environmental stewardship – to a wide range of audiences to achieve stakeholder engagement. We excel at communicating the difficult value proposition of utilizing new and innovative replacement processes in existing markets.

Many companies are prone to making claims of sustainability and environmental responsibility that can fall short or leave the company open to FTC challenge. We can design marketing programs which allow a degree of control over product claims to maintain compliance with FTC Green Guides.