overview

We are industry experts on marketing and brand strategies. We have unique expertise in biobased materials and cleaner production strategies. We have worked as marketing consultants for a diverse group of multinational clients, start-up companies and public entities on projects involving product launches, rebranding and opening new markets. We bring value at many touch points throughout the value chain, influencing collaboration and sharing of best practices. We can help you communicate sustainability goals and achievements that reflect business strategy to improve brand, align stakeholders, attract investment and employees. Founded in 1999 Darby Marketing provides a collaborative team from an integrated network to fit client and project needs. The scope of our marketing services can include video, film, audio, web and event planning. We provide the strategy to best utilize those tools to promote market awareness. 

Principal

Debra Darby serves as key strategic advisor to clients. She is an experienced industry leader working with biobased polymers, and biodegradable and compostable materials. She has an earned reputation for understanding the applicable issues driving product stewardship. Drawing on her experience working with biopolymers and product end-of-life disposition— plus her 25 years in marketing, she has a proven ability to clearly communicate the value proposition of sustainable business practices.

Formerly the Director of Brand and Marketing Communications with Metabolix, a pioneering developer of biobased chemicals and polymers, she was hired to assist in developing a new brand for the joint venture between Metabolix, Inc. and Archer Daniels Midland Company (ADM). She was responsible for strategy, planning and implementation of global marketing communications to commercialize a new family of polyhydroxyalkanoate (PHA) bioplastic materials. Her role expanded to total responsibility for product information, encompassing thought leadership and educating stakeholders about functional biodegradability in marine and soil environments.  

Debra was elected board member of the U.S. Composting Council and founding co-chair of the Compostable Plastics Task Force. She is a member of the Sustainable Packaging Coalition, a project of the nonprofit group Green/Blue. Debra is a frequent conference speaker. 

Ms. Darby received a Master of Science degree in Work Environment/Cleaner Production from the University of Massachusetts Lowell.  The Department of Work Environment also awarded Debra the Barry Commoner Award for exemplary performance in Work Environment.  The award was given for the capstone project that the faculty felt would have the broadest impact on society. Her capstone (thesis) project was titled, Expanding Organic Waste Diversion in New England.